Inu Endou
Brand creation
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With a dream of mine to eventually run my own fashion line, I decided to invest time in learning parts of the business that I hadn’t yet gained practical experience in.
Introducing… Inu Endou.
A fashion brand created from scratch, including the name, branding, product design, video and stills assets creation and production, social media management and website.
I created a capsule collection of 10 T-shirt designs. I then utilized dropshipping meaning that there were no expensive set-up or stock management costs. From there, I created a website as well as Facebook and Instagram accounts, which I connected to a back-end eCommerce platform.
Once the online store was live and tested, I began running Facebook and Instagram advertising in order to boost brand awareness and drive consumers to the website. Even without a final sale that day, it would enable me to generate leads and re-target against this audience to eventually result in sales.
This allowed me to test different approaches to social media paid advertising, so I was able to optimize in real time.
