Mini Japan
Christmas Campaign
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As part of MINI Japan's Christmas Campaign, I was briefed on a project where their viewers had the chance to make their own Insta Reels, using MINI's very own John Cooper Works Jingle Bells song, to enter a competition to win some MINI prizes.
MINI CHRISTMAS 2020 | MINI JAPAN
The Project
The requirements for this campaign included: 3x "How To" stills for the website, a "How To" animation, 2x Insta Reels, 2x videos for ads, 2x Santa videos "Are you ready?" & "Keep it up", 2x videos for ads for social, an Insta story, and a YouTube video.
The majority of my role for this project was video editing. I was provided the footage for the videos.
"How To" Stills
Insta Reels Followed By The "How To" Animation
2x Videos For Ads
2x Santa Videos
